The Birth of a Legacy

The story of Longines, or "Watches with a Soul" as it is often called in Chinese, began over 190 years ago in Saint-Imier, Switzerland. Founded by Auguste Agassiz and his partner César de Valloumy in 1832, the brand quickly established itself as one of the most reliable and precise watchmaking companies in Europe.

Innovative Spirit

Throughout its history, Longines has been at the forefront of innovation. One notable example is its development of the first minute repeater pocket watch with an alarm function back in 1815 – a feat that showcased their exceptional craftsmanship even then.

Equestrian Heritage

As early as 1878, Longines became official supplier to equestrian events such as horse racing and show jumping competitions. This partnership helped establish their reputation for precision timekeeping among sports enthusiasts worldwide.

Aviation Pioneers

In addition to equestrian events, Longines also played a significant role in aviation history by equipping pilots' watches during World War I and II respectively. Their commitment to providing accurate timing instruments ensured that crucial decisions were made on time.

Modern Era & Beyond

Today's Longines continues this tradition by producing high-quality mechanical watches inspired by historical designs while incorporating modern technology and materials where appropriate. From elegant dress watches to rugged outdoor models designed for extreme conditions – there's something for every style-conscious individual seeking accuracy coupled with timeless beauty within each piece crafted under the name 'Longines'.